Kodak and The Walt Disney Company Sign Multi-year Corporate
Alliance Agreement, Renewing Long-standing Relationship
Continues Kodak's Exclusive Position as the Official Imaging Sponsor of Disney's U.S. and Paris Theme Parks, Resorts and Disney Cruise Line; Alliance Provides Cross-Promotional Opportunities Across Select Disney Businesses
Eastman Kodak Company today announced that it signed a multi-year agreement with The Walt Disney Company that renews the company's long-standing relationship as the exclusive imaging supplier of film and related products at world-renowned Disney theme parks and resorts in the U.S and Paris, as well as for the Disney Cruise Line.
Additionally, the alliance is designed to allow the parties to take advantage of advances in imaging and information technology to set the stage for new business, promotional and co-marketing opportunities throughout the U.S., Europe, Latin America and most of Asia.
"We are proud to continue our long history with Disney and value our unique association," said Kodak Chairman and Chief ExecutiveOfficer Daniel A. Carp. "Over the years, our companies have forged a powerful brand partnership, with Disney continually creating new, magical experiences and Kodak inventing innovative ways for Disney guests to capture and share those treasured moments for generations. We look forward to finding more ways to enhance the magic of the Disney experience in the future with the latest in Kodak's infoimaging technology and our wide range of digital products and services."
"Kodak has been an important part of the Disney theme park experience since Disneyland opened in 1955," said Robert A. Iger, president and COO, The Walt Disney Company. "We are excited to continue this long-standing relationship and look forward to many more years working closely with our friends at Kodak to bring imaginative imaging offerings to our guests."
The alliance provides for sales and promotion at select Disney
properties of traditional film and one-time-use cameras, as well as
on-site photo processing and digital products and services, such as ride photo capture systems and supplies. Under the agreement, Kodak will continue to sponsor leading attractions in each of the theme parks, including the Imagination! Pavilion at Epcot, which features the Honey I Shrunk the Audience 3D film, the Journey into Your Imagination ride and Imageworks, an interactive experience which highlights the latest in Kodak's infoimaging technology, plus a new sponsorship of Mickey's Philharmagic, a new 3D film scheduled to open Summer 2003 in the Magic Kingdom at the Walt Disney World Resort in Orlando.
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