Pop Secret Popcorn to sponsor Fantasmic! as part of new strategic alliance with Diamond Foods Inc

Sep 16, 2015 in "Fantasmic!"

Disney has entered into a long-term alliance with Diamond Foods Inc to make Pop Secret Popcorn the official popcorn of Walt Disney World Resort and Disneyland Resort.

As part of the relationship, the Pop Secret brand will also become the title sponsor of Fantasmic! at Disney's Hollywood Studios, and a sponsor of movie nights held at Walt Disney World Resort hotels.

"We have been looking for an alliance that is in-line with our core brand values and we couldn't be more delighted to announce this relationship with Walt Disney World Resort and Disneyland Resort," said Burke Raine, Vice President of Marketing, Snacks, at Diamond. "Pop Secret popcorn and Disney both have deep associations with movies and encourage lasting memories shaped by fun family activities."

The agreement will also see Disney begin selling freshly popped Pop Secret popcorn at carts throughout Walt Disney World and Disneyland.

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Article Posted: Sep 16, 2015 / 10:08am EDT