Pop Secret Popcorn to sponsor Fantasmic! as part of new strategic alliance with Diamond Foods Inc

By WDWMAGIC Staff · Wednesday September 16, 2015 10:08am EDT · "Fantasmic!"

Disney has entered into a long-term alliance with Diamond Foods Inc to make Pop Secret Popcorn the official popcorn of Walt Disney World Resort and Disneyland Resort.

As part of the relationship, the Pop Secret brand will also become the title sponsor of Fantasmic! at Disney's Hollywood Studios, and a sponsor of movie nights held at Walt Disney World Resort hotels.

"We have been looking for an alliance that is in-line with our core brand values and we couldn't be more delighted to announce this relationship with Walt Disney World Resort and Disneyland Resort," said Burke Raine, Vice President of Marketing, Snacks, at Diamond. "Pop Secret popcorn and Disney both have deep associations with movies and encourage lasting memories shaped by fun family activities."

The agreement will also see Disney begin selling freshly popped Pop Secret popcorn at carts throughout Walt Disney World and Disneyland.

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Since Fantasmic has a new sponsor...maybe we'll get a few more upgrades to the experience?
Disney had the best popcorn(Orville Redenbacher). This is a disappointment since pop secret does not taste as good and also has trans fats and more artificial ingredients then Orville does. :cry:
↩ replying to jaklgreen
Does anyone know when they got rid of Orville?
↩ replying to durangojim
$$$$$$$
↩ replying to TJ Vazquez
I figured but I was asking when, not why
↩ replying to durangojim
That's the reflex answer to all Disney questions. Some people can't control that. It's a sickness.
↩ replying to durangojim
It also appears Disney is friends with Pop Secret for other things.

With regards to the trans fat issue, I know that's the case in the microwave popcorn, but not sure when it comes to just kernels for kettle popping, which I assume is how they are served at Fantasmic! .
↩ replying to hakunamatata
Is it not?

And for the record, I am a huge defender of the World (even when I shouldn't be) but yes this all about funding, so my answer is correct ;)
Does this mean they'll be popping new pop corn all over the parks? They're popcorn now is so good, I don't want it to leave!!
↩ replying to ABQ
Trans fats are a microwave popcorn issue. They type of trans fat containing oil used in microwave popcorn are solid at normal temperatures making it ideal for microwave popcorn.

This is not necessary for conventionally popped popcorn and most of the oils you will find in use do not contain trans fats.
People's mentality is disgusting. Sponsorships should go to the highest bidder. That's the whole point.
↩ replying to Master Yoda
That's good to know but I still like the flavor of Orville better. :(
↩ replying to Master Yoda
So assuming they don't want to sit there watching a massive wall of microwaves and wait for popping to slow to 2 seconds between pops, they will be using conventionally popped popcorn, which, based on the nutritional listing on the few retail options PopSecret sells to the general public, they will contain no trans fat.
↩ replying to jaklgreen
As do I. However, if a new sponsor means possible upkeep standards for the show and who knows, enhancements, then it's all for the best.
↩ replying to ABQ
That pretty much sums it up. As long as they are not using a popping oil containing trans fats, the popcorn at the parks should be trans fat free.