New commercial released for Storyliving by Disney

Aug 16, 2022 in "The Walt Disney Company"

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Storyliving by Disney

Posted: Tuesday August 16, 2022 9:21am ET by WDWMAGIC Staff

Disney has released its latest marketing for StoryLiving by Disney - a new YouTube video titled "Write The Next Chapter Of Your Life With Disney."

Disney broke ground in April 2022 on Cotino, the first Storyliving by Disney community being developed in Rancho Mirage, California.

Accompanying the new commercial, Disney says, "These communities are built to inspire you to live life to its fullest — so you can take pride in every new chapter to come. Disney service is at the heart of it all in places envisioned as enriching enclaves conceived with the simple notion of bringing people together."

Watch the new commercial below

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MisterPenguin17 days ago

https://disneyparks.disney.go.com/blog/2024/03/behind-the-magic-of-cotino-the-first-storyliving-by-disney-community/

MireilleMar 11, 2024

That's awesome! I hate having to go to the municipal birthday facility to celebrate :(... Here's a picture from my last birthday celebration.

tancMar 08, 2024

My favorite comment:

MisterPenguinMar 08, 2024

With Storyliving, you can do extraordinary things, like celebrate a birthday in your own home!!!

Sir_CliffDec 09, 2023

Presumably they already have a sense of the interest in the Cotino project, so this suggests to me they think it's strong. On their website they state that "Pre-sales appointments for the initial home release by Shea Homes are now full" and have a waiting list for future releases in early-2024. As it's mainly a licensing venture with established property developers, I also assume the basics are more or less figured out in terms of how everything will work in practice.

JoeCamelDec 09, 2023

But if the suckers um marks prospects see what it really is sales will suffer? Presales are the manna

BocabearDec 07, 2023

They really should get Cotino up and running before beginning another project. Have they even broken ground on it? Once they can show the success story of that project, the NC project would be a lot easier to market and sell...but right now all we have are pretty concept pictures and some gobbledygoop about a big table in the 55+ area, and some landscaped park areas around the complex ( like every other gated community in the area)

Basil of Baker StreetDec 07, 2023

Hopefully they'll use the same loofah code as The Villages. Keeps things less confusing.

WoundedDreamerDec 07, 2023

Fair point. Though, I'm still not sold on this business unit. One of the lessons Bob Iger has taken from the Chapek years has been quality over quantity. This business unit is noncore to Parks and Resorts business. Unlike the other business units that are mutually reinforcing (Parks+Cruises= extended vacation package or Parks+DVC= both businesses are stronger), this feels like it has only tenuous ties to existing offerings. And these projects don't strike me as something that only Disney can do. This looks like a fairly generic housing development. If this contributes to brand dilution, then it might not be worth the royalty check. I am willing to be proven wrong on this. And honestly, I am very interested in seeing how this project plays out.

MisterPenguinDec 06, 2023

$60 Billion is already dedicated to the parks for the next 10 years. And even if this was a cash outlay and not just a licensing of the Disney brand, then the same question can be asked: Why build a new cruise ship? invest in the parks! Why make new movies? invest in the parks! Disney is more than parks.

Batman'sParentsDec 06, 2023

Got to market to the half-backs as well.

SaucyBoyDec 06, 2023

Sign me up!! As a North Carolinian this excites me even though I know I’ll never be able to afford living in there with a teachers salary 😂

UNCgolfDec 06, 2023

It's in a strange location IMO. From what I can tell, it's right outside Pittsboro (a very small town) and near Jordan Lake but not actually at the lake. It's probably about 45 minutes to downtown Raleigh from there (assuming no traffic), and about 30 minutes to the UNC campus in Chapel Hill. I think getting to the center of Durham would be about 40 minutes. That's not really a retirement location, and there are better places to live in the area if you want easy access to Raleigh/Durham/Chapel Hill. I guess maybe if you worked at Research Triangle Park? That's only about 30 minutes away, although Cary is much closer to RTP and I'm not sure what would make you choose living here over Cary unless it's cheaper. I assume they will be charging a premium for this "Disney" development, though.