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Disney profit up 54 percent with Disney World attendance up 2 percent
Feb 08, 2011 | 9:02pm EST
According to the Orlando Sentinel this evening
Disney made $1.3 billion
in the last quarter ending Jan 1, up from $844 million a year earlier. Revenue rose to $10.7 billion, up 10 percent.
theme parks saw a 25 percent increase in operating profit
to $468 million, and
sales of $2.9 billion, up 8 percent
. These are the strongest theme park division figures in 3 years for Disney.
Much of the increase has been attributed to improved guest spending and a reduction in discounts that had been used during the recession.
Attendance at Disney World was also up by more than 2 percent
, whereas attendance at Disneyland Resort was slightly down.
Occupancy in the Disney resorts rose 4 percent
during the quarter to 85 percent.
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