Disney profit up 54 percent with Disney World attendance up 2 percent

According to the Orlando Sentinel this evening, Disney made $1.3 billion in the last quarter ending Jan 1, up from $844 million a year earlier. Revenue rose to $10.7 billion, up 10 percent.

Specifically, the theme parks saw a 25 percent increase in operating profit to $468 million, and sales of $2.9 billion, up 8 percent. These are the strongest theme park division figures in 3 years for Disney.

Much of the increase has been attributed to improved guest spending and a reduction in discounts that had been used during the recession. Attendance at Disney World was also up by more than 2 percent, whereas attendance at Disneyland Resort was slightly down.

Occupancy in the Disney resorts rose 4 percent during the quarter to 85 percent.

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For the full story across the entire Disney company, go to http://www.orlandosentinel.com/the-daily-disney/os-disney-earnings-20110208,0,7426349.story