The first application of the long-range RFID capabilities of the MyMagic+ Magic Band is set to rollout tomorrow at all four Walt Disney World theme parks.
Until now, only the low powered short range RFID readers are used in the Magic Bands, for applications such as touch-to-enter and touch-to-pay. Much of the expected benefits of the MyMagic+ come from the long range abilities of the MagicBand, and these are expected to drive revenue for Disney with increased sales, and provide a greater experience integration for the guests.
Beginning June 3 2014, select attractions will automatically link the on-ride guest photos to the My Disney Experience account of the rider. The attractions offering this will be:
- Expedition Everest
- Buzz Lightyear Space Ranger Spin
- Space Mountain
- Splash Mountain
- Test Track
- Rock n Roller Coaster
- Tower of Terror
Initially, the automatic linking of on ride photos to the My Disney Experience account will only be available to guests who have purchased the Memory Maker package. A Magic Band is also required for there service to function, it cannot be done with an RFID card. Limited testing of the automatic photo linking has been ongoing since last 2013.
It is important to note that only the MagicBand can provide long range capabilities that this photo service requires, which is the first time that functionality in the park is now dependent on wearing a MagicBand. Until now, the MagicBand has only provided a convenience factor over the RFID cards.
Jun 02, 2014 / 11:23am EDT