The name for the new drop profile on the Tower of Terror is....
TOWER OF TERR4R: Never the Same Fear Twice
The "O" in terror is actually an elevator button in twilight zone font with the number "4" on it.
There is also a new commercial, very subtle, yet very dramatic. Nothing but elevator buttons, one at a time going up to 13, then falling through the numbers than randomly jumping from number to number flashing all over the board... then it fades to an image of the tower in a storm, and says "Tower of Terror 4, Never the same fear twice. Only at the Disney/MGM Studios"