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Today's Magic Kingdom Super Bowl MVP 'Going to Disney World' parade celebrates Seahawks victory

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The Magic Kingdom is set to celebrate the Seattle Seahawks victory in yesterday's Super Bowl in a special parade at 2pm. Weather permitting, the parade featuring Linebacker and MVP Malcolm Smith should take place along Main Street U.S.A. at 2pm.

EAST RUTHERFORD, N.J. (Feb. 2, 2014) – Amid a mid-winter blizzard - of confetti – linebacker Malcolm Smith of the Seattle Seahawks continued a magical tradition Sunday night following his team’s 43-8 rout of the Denver Broncos in Super Bowl XLVIII here.

Rising from the frenzied, on-field hoopla moments after his team captured the National Football League championship, Smith beamed into the cameras and shouted those five words that for decades have become synonymous with Super Bowl victory celebrations: “I’m Going to Disney World!”

Smith, named the Most Valuable Player, was a game standout, intercepting Denver quarterback Peyton Manning for a 69-yard touchdown and recovering a fumble among several huge plays. Smith also added nine tackles as Seattle’s stifling defense dominated the game. For the Seahawks, the decisive win was their first Lombardi Trophy in two Super Bowl appearances.

Smith’s pronouncement, part of the production for one of TV’s most enduring and iconic Super Bowl commercials, was captured within seconds of the final gun.

On Monday, Smith is scheduled for a hero’s welcome parade at Magic Kingdom park down Main Street, U.S.A., in front of cheering park guests and Seahawks fans.

This latest commercial is the 47th of a series that began in 1987 following Super Bowl XXI. The first “I’m Going to Disney World” commercial, featuring New York Giants quarterback Phil Simms, was regarded as a groundbreaking concept – a produced national commercial involving a current event, airing on major networks within hours of its conclusion.

Smith set another mark Sunday night. He becomes the first defensive player ever to star in the Disney commercial.

This year’s commercial marks a “Frozen” first. Idina Menzel, who voiced Elsa in Disney’s Academy Award®-nominated animated feature film “Frozen,” sings the traditional “When You Wish Upon a Star” to accompany the iconic ad. Menzel, who performs the Academy Award®-nominated hit song “Let It Go” in the film and the all-new hit “Frozen” soundtrack, becomes the first contemporary artist to perform “When You Wish Upon a Star” in the Disney Parks Super Bowl ad. She recorded the vocal track in New York City on Jan. 26, 2014 and it was paired with the orchestral track recorded the previous week at London’s famed Abbey Road Studios.

Smith joins an all-star lineup of heroes from sports and beyond who have celebrated milestone accomplishments in “I’m Going to Disney World” commercials.

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